CiiTA – A New Brand

You may have noticed some changes to our website and to our message.  We have concluded the first phase of a complete rebranding of CiiTA.  We are pretty excited about this effort and believe that you will be as well.

First some background: starting in the mid-2017, we hired Asceta (www.asceta.co) to help us understand who we are and what our clients think of us. Asceta interviewed past and present clients to get a complete picture of their thoughts. One theme came up repeatedly in the interviews and really stood out: CiiTA acts as a 340B guide for our clients. Interviewees consistently stated their appreciation for our ability to steer them correctly and to help them understand the best routes to success in managing 340B.

We turned the research over to Left Right Labs (www.leftrightlabs.com) and asked them to create a new brand for CiiTA.  Left Right Labs led us on a rebranding journey that captured our values as a company. We are delighted to launch the completely rebranded CiiTA message this week, starting with our newly redesigned website. Reflective of our values and our clients’ feedback, we believe the brand demonstrates our commitment to full service support for our clients as they navigate the 340B market.

CiiTA will be routinely publishing content regarding the 340B Program on the blog page of the site. This content will be focused on offering educational content to people responsible for 340B Program management inside the manufacturer.